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B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics.

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Contact us today for help with your marketing – whether it’s social media, online, or offline marketing!

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Now more than ever, online content is the key to attracting and engaging qualified prospects online. There are new forms of content emerging constantly, and many B2B marketers are new to online content creation. Use a website analytics to track downloads and visits. Research your customers.

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. What online campaigns are the most effective?

Analysis 100
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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. The results came in!

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100
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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function.

CMO 100