Remove Analytics Remove Marketo Remove Statistics Remove Twitter
article thumbnail

The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

article thumbnail

B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What We’ve Learned About Creating a Successful Digital Marketing Campaign

Adobe Experience Cloud Blog

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

Campaigns 134
article thumbnail

5 Crucial Data-Driven Marketing Trends and How to Exploit Them

Adobe Experience Cloud Blog

Predictive Analytics. Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data,” according to SAS’ definition. The goal: better understand which companies are most likely to do business with you.

article thumbnail

4 Key Marketing Metrics for Social Media That Will Prove ROI

Adobe Experience Cloud Blog

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience.

article thumbnail

9 Twitter Tips for B2B Marketing Success

Adobe Experience Cloud Blog

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48
article thumbnail

Algebra, Analytics & Automation for Marketing ROI

Adobe Experience Cloud Blog

by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Analytics: Web analytics is the measurement, collection, analysis and reporting of internet data as it applies to web page usage.

ROI 48