Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Know your strengths.

Analysis 245

Analysis SEO Lead Scoring Lead Ranking 245

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

KoMarketing Associates

MARCH 24, 2016

No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). Now, at this point, you may be wondering what this has to do with marketing. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. Last week I turned 34.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Heinz Marketing

MAY 19, 2024

Ideal Users I can see it being extremely helpful for a number of different marketing roles: Web Developers: Developers can use Clarity to gain a better understanding of how users engage with their websites, allowing them to make informed decisions about design changes, feature enhancements, and performance optimizations.

Marketing Analytics Tools 60

Marketing Analytics Tools Click Rate User-Generated Content Tagging 60

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. Don't add meta tags you don't need — they just take up code space.

Tagging 63

Tagging SEO Copyright Click Rate 63

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To show you how we do it, we’re presenting you with our case study. Everything’s a saturated market. So, what’s the secret?

Traffic 276

Traffic Cost Per Click Organization Lead Scoring 276

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Moz

FEBRUARY 14, 2021

While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Single Grain

AUGUST 9, 2023

Google Tag Manager (GTM) is helpful for code tracking purposes, but does it slow down your website? If you’re unfamiliar with the best practices of GTM performance optimization, it can negatively impact your site performance. Identify tags that are no longer needed or serve redundant purposes. Let’s begin!

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Marketing Management 52

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? This is my take: Optimize marketing tactics. Optimize ROI.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Convert

JULY 20, 2021

can enable you to understand which of your marketing initiatives are driving the most sales. In essence, you’ll discover which parts of your site are most effective for your marketing and sales funnels – and which ones aren’t beneficial. One of the most common ways to track revenue for your ecommerce is with Google Analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

Marketing Insider Group

APRIL 2, 2024

Using the canonical tag is straightforward. By using canonical URLs, you streamline your site’s SEO , making it easier for search engines to crawl, index, and present your content to the world. Use tools like Google Analytics to track traffic, see how users are interacting with your site, and monitor your rankings.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. To do this, we changed up the text and how information was presented in each post.

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. They can tailor strategies to meet the dynamic requirements set by search engines, especially the world’s most popular one , Google. They can uphold search visibility and prevent traffic loss throughout the process.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed. Customer support.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. GoSquared is simple and easy to use web analytics platform with beautiful, intuitive dashboards. Top Features.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

Brightedge

JULY 22, 2022

SEOs will be pleased to hear about a new video indexing report in Google Search Console. In addition, Google Analytics 4 data is now also available in Search Console Insights. Finally, there have been several interesting stories that don’t involve Google. Google Updates Documentation for Javascript Canonical Tags.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer. Google Attribution.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

Litmus

SEPTEMBER 17, 2021

In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. use an H tag if you’re creating a header). Didn’t make the live webinar? Great question!

Webinar Metrics 76

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 76

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Valasys

OCTOBER 10, 2022

There is no doubt that Digital Marketing is a highly competitive field. Search Engines depend upon AI to arrange and present information across phones, PCs and even voice search. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. How you organize and present your amazing content is a brand differentiator. As content marketers, we have to keep up with so much jargon as it is. Content hubs are the third level in the content marketing hierarchy.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

ATAK Interactive

APRIL 11, 2017

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. The primary channels for bringing in digital marketing traffic are: Social Media. Content Marketing. Email Marketing. Affiliate Marketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Paid Content 95

Paid Content Linkedin Social Media Top of Funnel 95

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78