PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

PureB2B

MARCH 31, 2022

The IT and security industries were the first SaaS segments to pick up this trend, but since then, an explosion of third-party data sources and collection methodologies has commoditized many firmographic, demographic and behavioral data collection products and services. How Intent Data is Changing. Social Triggers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

APRIL 6, 2022

Sales leaders shouldn’t have to worry about the looming fear of “bad data.”. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

PureB2B

JUNE 13, 2022

For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board. But how do today’s B2B companies get their hands on such valuable intent data? Intent Data Sourcing Insights.

Intent Data 62

Intent Data Intent Ideal Customer Profiles B2B 62

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Personalized outreach at scale Leveraging intent data and predictive analytics, ABM enables businesses to identify accounts with the highest propensity to buy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. Big data turned out to be, well, big. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

Intent Data 40

Intent Data Lead Generation Intent Lead Ranking 40

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Ensuring Quality Data. PureResearch is a product that helps you clean your data to ensure top quality results.

Intent Data 62

Intent Data Marketing Funnels Top of Funnel Intent 62

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Use these to determine your market position and track trends.

Budget Programs 224

Budget Programs Marketing Automation Services CMS Development Marketing Budget 224

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. In terms of data-driven tactics, about 50% of B2B marketers have centralized customer data, while almost 20% intend to have this in place in the coming months.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

PureB2B

JUNE 19, 2019

Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. In order to maximize your sales pipeline, you should shift the spotlight to intent data. So how can intent data accelerate your sales pipeline?

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Here are five marketing trends that you should be looking into this year. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Martech

APRIL 15, 2022

One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities.

Analytics 102

Analytics Work Management Marketing Management Click Rate 102

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. The Fundamentals: What is Intent Data? What Types of Buyer Intent Data Do You Need?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

LeanData

FEBRUARY 9, 2021

Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . Using account engagement data to spur growth. Supercharge intent data. How effective is our account-based strategy?

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. Predictive Analytics and Artificial Intelligence. The Return of Cold Calling.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Ensuring Quality Data. PureResearch is a product that helps you clean your data to ensure top quality results.

Intent Data 51

Intent Data Marketing Funnels Top of Funnel Intent 51

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. Predictive Analytics and Artificial Intelligence. The Return of Cold Calling.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

LiveRamp

JUNE 27, 2019

Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Intent data is an insightful means of determining quota potential of a territory.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. Predictive Analytics and Artificial Intelligence. The Return of Cold Calling.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59