ViewPoint

FEBRUARY 23, 2018

All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. Plus, every one of them possesses five key qualities: They’re Nice, Smart, Curious, Hardworking and Ethical. Nice makes for a great working environment.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

SEPTEMBER 27, 2012

The latest version of this research was conducted with close to 500 executives late last year, and results include these findings: 90% used social media at some point during their information gathering, evaluation and selection process. Out of that group, about 70% to 75% said social media was useful or very useful.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. The first step to becoming customer centric is to understand customers in depth.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

SEPTEMBER 20, 2012

New buyers search more, are more prepared and informed, and are further along in the traditional sales process than they were five years ago—and this poses significant challenges: “You take that to a logical conclusion, and you say that if the marketing and sales response to that is just the same as it’s always been, what does that mean?”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 5, 2015

Think about what motivated the person to sign up, and then make sure the welcome email provides information that addresses that motivation. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Lead Reengagement.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

ViewPoint

MAY 2, 2012

This supports making a more informed outreach to those companies using traditional outbound modes. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 7, 2015

The creators of this process reasoned that because reps did not do the necessary follow-up, it was easy to mail additional information in intervals to keep and create more interest. The time frame for purchasing may not have changed on the buyer’s end, but the time frame for response and the sale closing has been reduced on the seller’s end.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. They’re not just used to distribute information—they’re often used to capture information and create a really interesting experience and much more compelling experience for a customer.”.

Process 120

Process Allocation Marketing Management Peer-to-peer 120