Lattice

MARCH 22, 2016

Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Real-time web personalization.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MARCH 16, 2016

Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. Up-to-date data is hard to find: Take technologies being used behind the firewall.

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Lattice

OCTOBER 4, 2016

Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. Account Health Dashboard: Identifies how much time a particular account has spent with the brand. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

DECEMBER 1, 2015

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100