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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

I’m analytical. I started my career in analytical disciplines. I enjoy working through conceptual problems and tend to digress to the theoretical. When I put on a media planning and buying hat, this and my analytical side drive planning. I work with B2B clients on media and integrated marketing programs.

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. 38% work in the marketing and advertising industry. About Eric Wittlake.

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

The comment or note improves the recommendation, helping your audience see what content is right for them. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. The simple act of sharing is a minimal time savings. About Eric Wittlake.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Noting the launch of Twitter lists today isn’t helpful. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I am a digital and B2B marketer with a background in online media and analytics.

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). Thank you to Christy Ferguson for leading a spirited discussion on the role of branding in B2B and helping to inspire this post. About Eric Wittlake.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Unfortunately, this approach doesn’t work with social media today. This is a gap social media measurement companies need to help close. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Here’s why: Scale.