Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Those who click yet have not purchased. Purchases of a specific product/category/service. Cross sell to purchases of a specific product. Measure appropriate behaviors.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. Covers may not include images with more than 20% text.". According to SEOmoz's 2012 industry survey , 60.2%

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Measuring Your Video Success.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. Compare your existing search engine rankings to your competition, and measure the opportunity cost of losing customers to them.

Budget Programs 120

Budget Programs Spending Paid Search Agency Marketing Budget 120

Hubspot

AUGUST 27, 2012

Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. I think it was Jim Tobin that tweeted it.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. There are 1.6

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Digital marketing allows B2B companies to track and measure their results. Measuring gives you the flexibility to change quickly if something is amiss, but metrics also keep decision-makers satisfied because quantitative data create proof—of effort, success or not-doing-that-again messaging and tactics. #2

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Hot Topics. Mobile (32).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Online Marketing Institute

OCTOBER 1, 2010

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Vidyard

JUNE 24, 2020

But its built-in analytics leave marketers wanting. Only a video platform shows contact and company-level analytics and allows marketers to score leads based on their viewer behavior. Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes. It has an interest in keeping users within the platform.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Vidyard

MAY 27, 2021

But its built-in analytics leave marketers wanting. Only a video platform shows contact and company-level analytics and allows marketers to score leads based on their viewer behavior. Learn From the Pros Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

SnapApp

DECEMBER 14, 2016

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. The stats are all going the direction of mobile and have been going for some time. CEO at Vertical Measures. Back to top. Arnie Kuenn.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable. Looking forward to the new technology that is in our near future because I like most everyone else has a “hodgepodge&# form of measurement. Is your biz ready?

Business 116

Business Paid Search Agency Social Media Analysis 116

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. ADP DATACLOUD. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52