SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. As a result, savvy marketers can engage this account with relevant marketing content and advertising. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Sales and Marketing Alignment Matters . Convergence of Demand and ABM Marketing .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Leadspace

JUNE 19, 2019

With B2B marketers struggling to stay afloat in a sea of data, businesses are fast abandoning the old methods of list buying and data/analytics point-solutions, in favor of a more holistic, sophisticated, integrated approach to data. Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP).

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

DemandMatrix

JULY 1, 2020

Data from Marketing Wizdom found that about 20% of customers leave on an average business every year, due to a lack of cordial relationship. As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Leadspace

DECEMBER 15, 2020

B2B marketing and sales has traditionally operated with the assumption of long and complex sales cycles. . So if your B2B marketing strategy doesn’t focus on omnichannel engagement, then you risk drying up your pipeline. . The Omnichannel Shift in the B2B Market. Build analytics reports for campaigns.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Inbox Insight

JANUARY 29, 2019

If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. The strongest B2B marketing plans have adapted and evolved to meet the new buyer dynamic. This has meant making digital marketing tactics an integral part of the B2B marketing agenda, rather than an extension.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52