Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. Data and modeling are nothing new in B2B, but the tools and strategies that have entered the tool set in the last few years are setting us up for a new kind of data-driven future. Self-service analytics. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

NuSpark Consulting

FEBRUARY 5, 2017

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process. Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. But the quest for data-driven action does not eliminate the need for empathy — the ability to truly feel customers’ challenges and needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Business email address Subscribe Processing. A new secret weapon for lead qualification, too. Thanks to you all.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 71

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI-driven ABM allows you and your team to analyze vast amounts of data to identify patterns and insights that might otherwise be missed by a human marketer.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 62

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. And with a native-Salesforce application, it’s easy to share reports and data with sales and improve alignment. Top 10 Signs You Have A Marketing Data Problem White Papers.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. Top 10 Signs You Have A Marketing Data Problem White Papers. Advanced B2B Marketing Analytic Hacks Webinars. « Save this eBook for later.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Martech Advisor

NOVEMBER 28, 2019

"Big" data is not always "better." Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Over the past decade, marketers have embraced the concept of “big data.”

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Uncovering Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Hubspot

AUGUST 30, 2023

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. But how does refusing AI impact business results?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. 70% of today’s buying process occurs undercover without engaging sales . What is Dark Funnel Data? Consider that: .

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Uncovering Buyer Intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Marketers need to automate their lead nurturing process.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Business Brainz

JULY 11, 2021

Whereas, insight is gained by analyzing data to understand what is going on. We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. Gather internal data from CRM, website analytics or do basic desk research.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. It involves collecting consumer data such as names, email addresses, phone numbers, and other firmographic data. Forrester Wave Reports. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

MAY 9, 2017

In an effort to ensure further success throughout the entire marketing and sales process, SiriusDecisions has restructured their approach and is announcing their emphasis on the critical need to move the top of the waterfall up the funnel. This sounds reasonable enough, but what exactly does it mean?

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

6sense

MAY 24, 2017

Jewel spoke about something that really stuck with me – the process and desire to become a “whole human.” Research has shown that B2B purchasing is a highly personal, emotional process. So, much like a sales cycle for B2B sales and marketers , building a music career took time. Becoming a “whole human”. Human to human. Here’s why.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Full Circle Insights

SEPTEMBER 23, 2022

Intent data providers made account-based marketing (ABM) strategies practical to use at scale. The Forrester B2B Revenue Waterfall provides an excellent framework for ABM. When marketing data is housed in the CRM, marketing can share dashboards and metrics with sales colleagues, creating stronger alignment.

Account Based Marketing 59

Account Based Marketing ABM Full Circle Insights Top of Funnel 59

Valasys

NOVEMBER 4, 2019

Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it. The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Rev

NOVEMBER 20, 2018

IBM has 441 people with “data science” in their title; Salesforce has 62. To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Obviously, relationships matter a lot.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Engagio

JULY 30, 2018

Typically, investing in data to support these actions is required for ABM. Beyond the basics, there are cool optional technologies to help make the process even better. For example, intent data uses the content people are reading on third party sites to identify which accounts might be actively researching particular solutions.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Rev

NOVEMBER 20, 2018

IBM has 441 people with “data science” in their title; Salesforce has 62. To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Obviously, relationships matter a lot.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Full Circle Insights

FEBRUARY 9, 2023

CMOs choose marketing analytics solutions to optimize their ABM strategy, improve process efficiency and illustrate marketing’s contributions to revenue. Many marketing analytics solutions focus on digital marketing data, but is it possible to measure non-digital campaigns in the solution too?

Account Based Marketing 52

Account Based Marketing Advertising Agencies Paid Search Agency ABM 52