Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage. This content should provide more detail about your solution and meet deeper informational needs.
Let's personalize your content