Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Get insights ?.

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Privacy Protection Privacy Marketing AI Tips 65

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

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Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Navigate the Channel

JANUARY 3, 2024

Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. On the other hand, identify emails with high distinctiveness to be only equal to, not higher than, low distinctiveness messages in terms of click-throughs.” And, of course, make your emails relevant.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era with stronger customer engagement across email and mobile. With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux. Are we there yet?

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Marketing AI Work Management Features Marketing Management 98

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.

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Marketing AI Trends Ethics Privacy 65