Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Ledger Bennett

MARCH 19, 2021

This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Now make no mistake – attribution analytics aren’t news to marketing or sales teams, but the struggle is real. Cortex is a revenue intelligence platform. Google Analytics. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. Sharing buttons. Branded embedding. Responsive design.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

EMagine B2B Blog

OCTOBER 6, 2014

Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? How accurate is the customer demographic data in analytics? Semalt is an analytics tool. That’s a good question.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re searching for products and services: 46% of searchers now use mobile exclusively to research. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. 01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Tags: lead management marketing automation.

Marketo 100

Marketo Impressions Forrester Eloqua 100

NuSpark Consulting

JANUARY 21, 2012

Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. Think Outside the Inbox: The B2B Marketing Automation Guide.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

EMagine B2B Blog

APRIL 4, 2013

But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. So what determines success?

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Content Marketing Institute

SEPTEMBER 20, 2018

That’s why a few priority personas and channel strategies should reach the right people on the right platform. The scale of Cisco.com’s traffic (millions of visitors and local language content and offers for 84 countries) makes it nearly impossible to offer truly one-to-one personalization. Eloqua for marketing automation.

Creativity 77

Creativity Enterprise Management Buyer Personas Content 77

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. The need for new analytical skills. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

SEPTEMBER 24, 2019

Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. To do that, you need a video hosting service. Contents 1. What is Video Hosting?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

ClearVoice

MARCH 11, 2019

Martech: Short for marketing technology, martech is a term that depicts the integration and use of technology inside marketing efforts. Tech stack: A technology stack is a set of software (or even sub-applications within a larger software piece) that work together to offer some broad functionality. Google Analytics).

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Heinz Marketing

MAY 7, 2018

This episode: Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software. Current focus: Marketing data story from impression to closed deals. So wherever you’re listening to Sales Platform Radio today, hope you’re enjoying your Thursday. So it should be a nice day.

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. To get at the data, you need a robust social media management platform , such as Oktopost. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Outgrow

MARCH 5, 2020

The marketing world is a wheel that never stops. Only recently, the content experience platform Uberflip has acquired SnapApp. Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp. These tools are perfectly adept at making interactive experiences and engaging audiences. Survey Monkey.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Finding creative ways to streamline and automate mundane tasks is the name of the game. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Jay: So tell us a little bit about the platform, what it does.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

ClearVoice

OCTOBER 7, 2019

What is this spike in web traffic we’re getting? We worked for DigiCert at the time, an online security services company, and due to the nature of our business, we were regular targets of DNS attacks. In our marketing department, we had a TV screen up displaying a custom-built Google Analytics live view of our website traffic.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58