Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Ledger Bennett

MARCH 19, 2021

Now make no mistake – attribution analytics aren’t news to marketing or sales teams, but the struggle is real. Google Analytics. For Digital Revenue Teams to succeed, accurate lead to revenue tracking or revenue management is important to a company’s ability to confidently attribute income to specific marketing efforts.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. So … use that data!

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. 2) Select the Marketing Automation Solutions of Your Choice.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. Marketing Analytics Software. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: Top level traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies, these kinds of software have the functionality you need. Marketing Analytics Software. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service? Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

EMagine B2B Blog

APRIL 4, 2013

Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. So what determines success?

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Optinmonster

JUNE 21, 2021

Analytics reports. It’s perfect for bloggers, startups, and solopreneurs who are just getting started with their website and don’t have a lot of traffic yet. This plan is perfect for websites that are starting to generate more traffic and seriously looking to grow their email list. Pro: $29/month. Growth: $49/month.

Cost 64

Cost Lock-In Pricing Price 64

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. By 2017, online video will make up nearly 70% of consumer internet traffic.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

NuSpark Consulting

JANUARY 21, 2012

Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Traffic, likes, RTs, only important if they meet obj. kmullett A4: Heavy use of Google Analytics annotation tool. Works great for us.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Traffic, likes, RTs, only important if they meet obj. kmullett A4: Heavy use of Google Analytics annotation tool. Works great for us.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Content Marketing Institute

SEPTEMBER 20, 2018

The scale of Cisco.com’s traffic (millions of visitors and local language content and offers for 84 countries) makes it nearly impossible to offer truly one-to-one personalization. Eloqua for marketing automation. Adobe Analytics. BlueKai for managing Cisco’s and third-party data to create audience groupings.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

The ABM Agency

MARCH 26, 2021

Examples: Marketo , Pardot , Oracle Eloqua. Marketing automation providers vary in the services they offer alongside email marketing—often including basic campaign management, landing page customization, data and analytics, and even posting on social media channels. Analytics Platforms. Marketing Automation. Data Visualization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. A third helpful tool is Better Proposals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

MARCH 11, 2019

HubSpot), and track site traffic and conversions (e.g., Google Analytics). Analyze your buyer’s website visitor traffic. For this, I turn to SEMRush , an affordable tool that gives you considerable insight into: How much traffic your prospective buyer is getting from advertising versus free organic search engine traffic.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Vidyard

SEPTEMBER 24, 2019

Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. YouTube includes some basic analytics, but they don’t reveal much more than how many people watched. DailyMotion’s analytics are also fairly limited, even if you have a paid account. Upside: Reach.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Heinz Marketing

MAY 7, 2018

Store those interactions in almost like a Google Analytics style database, so you can really have that full anonymous visitor view, and we’re an Eloqua shop, so Eloqua provides us a GUID which is essentially a cookie ID, that’s associated to all those interactions. So this is actually a new approach for Tableau.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Outgrow

MARCH 5, 2020

It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. The tool offers powerful funnel analytics. It contains detailed analytics for each user and for each section and question in your interactive experience. Outgrow is a New York-based SaaS startup, established in 2016.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. They split test, traffic was coming from the same sources.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Steve Woods , CTO, Eloqua. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Steve Woods, CTO, Eloqua ( @stevewoods ). Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hinge Marketing

JULY 21, 2022

Each time search engines update their algorithms, website traffic experiences a drop. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. At that point you can start relying on a regular cadence of traffic coming to your site.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. In fact, PC Magazine named it an editors’ choice for best social media management and analytics tools of 2018 ( source ).

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Social Listening/Analytics Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69