Tony Zambito
JANUARY 3, 2016
Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues. The encouraging sign, however, is to see more respondents indicate that they were effective.
Tony Zambito
JANUARY 21, 2022
The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Without realizing it, organizations can create the effect of a hamster on a wheel. Processes and tools such as data analytics, intelligence applications, AI, customer journey mapping, personas, etc.
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Tony Zambito
JANUARY 10, 2022
Even after requesting numerous analytical reports, leaders are left wanting. They have their place in measuring sales effectiveness, but they are not a substitute for the deeper understanding of buyers that will get you the answers you really need. And when they do present themselves, you can hear as well as feel the urgency.
Tony Zambito
FEBRUARY 19, 2022
The budding crisis in Ukraine could have a ripple effect on globalization receding further and costs of production rising via spikes in oil prices. While data and analytics will provide some sense of how activities are being affected, understanding the full impact will come from trusted conversations and interactions. . Slower Growth.
Tony Zambito
JUNE 6, 2017
In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. There is a degree of irony to the growing influence of data analytics.
Tony Zambito
OCTOBER 18, 2015
Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s. What is empowering profiling is the growing presence of data, automation, and analytics.
Tony Zambito
SEPTEMBER 19, 2016
The mindset of marketing, likely due to operational structures in place for decades, continues to be that of “marketing campaign” effectiveness. Or of late – content marketing campaign effectiveness. The marketing campaign mentality has also contributed to a paralyzing fixation on analytics. Connected Stories And Scenarios.
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