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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

By prioritizing the searcher's experience over the hierarchy of web pages, Google ensures satisfied users. The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. This opens up into another potential benefit: placement in Google's coveted "local pack."

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Everything You Need to Know About Micro Conversions

Sharpspring

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro.

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How to Decrease Organic Bounce Rate and Increase Your Rankings

DivvyHQ

Organic bounce rate is one of the most controversial and misunderstood metrics in digital marketing. In today's post, guest contributor Luca Tagliaferro sheds some light on how bounce rate is calculated, and how you can improve the amount of time visitors will "dwell" on your pages.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

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How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. In today’s competitive market, SEO is an essential requirement. SEO isn’t a marketing cost, but it is a real business investment.