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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. Site Navigational Architecture.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. One of the most effective ways to guide and inform your content marketing strategy, as well as tactical implementation, is to perform a B2B content audit. The top reasons?

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

What tactics are most valuable for local SEO success? Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” what is…?

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Internal links , or links that connect internal pages of the same domain, work very similarly for your website. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.

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Link-Builders versus Content Marketers

Biznology

Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. Link Builders are from Mars, Content Marketers are from Venus. Google is becoming a Turing test for organic search.

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B2B Link Building Strategies That Really Work

KoMarketing Associates

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). To get a better understanding of what type of content has the highest number of referring domains, you can use BuzzSumo.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria.

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