sales 
Customer Experience Matrix
NOVEMBER 16, 2011
Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors.
Customer Experience Matrix
FEBRUARY 5, 2015
The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report. Surely mobile can do more than that. But they’re exceptions.)
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Customer Experience Matrix
JANUARY 7, 2012
I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. Value Drivers: Both groups agreed that the two most important predictors of marketing automation success are cooperation with sales and ability to measure return on investment.
Customer Experience Matrix
JANUARY 7, 2010
Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. What will 2010 bring? me-too products.
Customer Experience Matrix
NOVEMBER 29, 2010
A bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics. download and document management.
Customer Experience Matrix
DECEMBER 24, 2008
This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. The bulk of ADVIZOR sales come through vendors who have embedded it within their own products. It’s also easy to export results such as lists of selected records.
Customer Experience Matrix
DECEMBER 8, 2010
They also wanted to do some light ad hoc analysis within the tool, but just on small, summary data sets since the serious analytics are done by other users earlier in the process. For situations like that, you should have an experienced user (often a vendor sales rep or engineer) execute the scenario for you.
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