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A Content Marketer’s Guide to Marketing Resource Management

DivvyHQ

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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Content Operations vs. Content Strategy: Everything You Need to Know

ClearVoice

In this article, we’ll explore the interplay between content operations and content strategy and why investing in your content operations is critical to your content marketing success. It outlines your content marketing efforts and how they’ll achieve your marketing and overall business objectives. What is Content Strategy?

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. Confused yet?

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How will technology transform the fragile client/agency ecosystem?

ClickZ

The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Fewer brands, seamless data and system integration, and more nimble team structures. And the creative process itself has changed, too. Scale matters here.

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10 Project Management Tasks That Divvy Can Manage For You

DivvyHQ

The content marketing process has many moving parts. But, poor project management can waste 11% of your company's resources. So, we built Divvy to incorporate content management AND project management into one platform. If you want to have any chance at success, you need to stay on top of them.

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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Curating Resources 1.2 Simply put, sales enablement is the process of providing your sales teams with the support they need to close more deals. That process is defined by three core activities: 1. What Is Sales Enablement?