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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. Document and Share Insights Document the testing process, results, and insights from your split test.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. Data Analysis. Quantitative Modeling.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The last thing you want to do is shelve your projections (think, living, breathing document). Sales forecasting methods vary significantly — from asking reps to predict the deals they’ll close, to using a predictive analytics solution. Multivariable analysis forecasting. When should we update the forecast?

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The last thing you want to do is shelve your projections (think, living, breathing document). Step 4: Choose your sales forecasting methodology Sales forecasting methods vary significantly — from asking reps to predict the deals they’ll close, to using a predictive analytics solution. When should we update the forecast?