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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

Think about it: If you want to create content upgrades for your ten most popular blog posts, that means you’ll need to create ten different downloadable resources and ten post-specific optin forms. With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets.

Lock-In 112
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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

You can use lightbox for displaying videos, signups, discounts and sale alerts, and contact forms. The main use of a lightbox is to draw focus to the window which usually plays a video, or displays a form or image. You can create lightboxes to display signup prompts, contact forms, videos, images, and other messages. Highlights.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

How does it differ from artificial intelligence? Similar to how trading software has become an indispensable tool for stockbrokers, machine-learning-driven marketing technology has the potential to become universal in the workplace. We have yet to fully realize how these technologies will affect our daily lives.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Use Gated Content (also known as Content Locking). Try a Different Button Color. Then go to Display Rules » If… and choose “exit detected.” Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How To Get More Email Subscribers.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. Once you know which specific social media platform is working best for your brand, you can dive deeper into your social analytics to learn more about your potential leads. What is a Lead?