Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. Web analytics and AI are simply advancing too fast. Imagine your customer visits a landing page for an upcoming webinar series. The Winds of Change.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Vidyard

SEPTEMBER 14, 2021

Where to Use Video in the Sales Cycle 4.1 Video Analytics and Integrations 4.3 Post-Sale 5. Embrace the Playlist We already talked about the power of video playlists , like starting with a webcam video and then linking to a demo video. In 2020, 73% of companies reported using some form of video analytics.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Conversica

NOVEMBER 29, 2022

Factors like requests for product demos, time spent on product pages, or following your business on multiple social platforms are indicators of a hot lead. Lead scoring allows sellers to help hot leads in the present and strategize for buyers with a longer sales cycle.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. How to Measure Your B2B Revenue Waterfall Webinars. Keep an eye on trends.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Zoominfo

OCTOBER 5, 2021

Although marketing and sales alignment starts at the top, it can’t just stay there. Get a Demo 2. We suggest that you start by holding a kick-off meeting with sales and marketing leaders to explore and understand the following questions together: What does the marketing team need from the sales team? Every day at 1 p.m.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. ABM takes time to show results , meaning we need metrics that show real progress within big, complex deals throughout the sales cycle.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Things like shortening the sales cycle matter, too.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. These metrics serve as a litmus test for gauging the resonance of your outreach efforts and the readiness of accounts to progress further down the sales funnel. Request a demo to learn more about ML Insights today.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Zoominfo

AUGUST 3, 2022

We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe. Registering for an upcoming webinar about customer engagement. Do: Trust the Data Businesses too often make decisions based on what they think or feel.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

InsightSquared

NOVEMBER 5, 2018

Sales cycle times (measure of time for state i.e. # of days from opp creation to close). Focus reps on finding true pain and impact and anchor demo and proposal to it. InsightSquared is also hosting a webinar with Winning by Design on Wednesday, November 7th at 1pm ET. Conversion rates (output / input i.e. MQL rate).

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Engagio

JANUARY 14, 2021

Success in Sales can only be achieved by first understanding the challenges we face in our industry. So what’s the new reality of Sales? 2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Brightedge

JUNE 3, 2020

BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty. Tanu Vijayavargiya, Global Digital Analytics Lead at IBM says consumers are interested in the touch and feel of being virtually present.

Research 80

Research SEO B2B Long Tail Marketing 80

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. New Breed: Shortened the sales cycle without decreasing average deal value.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Oracle learned that not all prospects are ready to get a demo from their sales team. And the same goes for you.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Branding Brand Identity Work Management 52

Hubspot

NOVEMBER 28, 2023

While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Training webinars. Sales teams, needing up-to-date product knowledge, benefit from training sessions from marketing. The secret sauce? Start with these criteria.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

SalesIntel

AUGUST 21, 2023

It removes friction within your sales pipeline and helps convert more leads into clients. If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Goodish Agency

MARCH 10, 2021

What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. free demos), overcoming objections, and closing the sale. But from what we’ve learned, you’ll still able to see most of the Events and Conversions in your Google Analytics.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Vidyard

NOVEMBER 6, 2018

The Performer is a best-in-class example of how to use video content and video analytics in a strategic and integrated way to deliver real business results. But as they say, webinars are simply the gateway drug for a broader video strategy! They also use personalized videos to surprise and delight (and drive really high engagement!).

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Scoop.it

JANUARY 28, 2021

Analytics tools. Besides you can also Google Analytics to learn about customer behavior and the frequently visited website pages. Relevant: More people should book a demo. Organize free webinars to collect the email addresses. . In a B2B setup, the sales cycle is longer than that of a B2C company.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

SendinBlue

APRIL 19, 2021

free downloadables or webinar signups) If/then/else sequences depending on specific lead activity (page visits, email opens and clicks, etc.). Start your lead nurturing workflow at the earliest possible point in the sales funnel. This could be when a lead subscribes to your newsletter or requests a product demo.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

InsightSquared

NOVEMBER 5, 2018

Sales cycle times (measure of time for state i.e. # of days from opp creation to close). Focus reps on finding true pain and impact and anchor demo and proposal to it. InsightSquared is also hosting a webinar with Winning by Design on Wednesday, November 7th at 1pm ET. Conversion rates (output / input i.e. MQL rate).

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

MARCH 19, 2020

Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Think of your content trail leading a prospect to your product demo video. Sales teams now have the ability to leverage video in fun and powerful ways. Repurpose Your Live Video Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Metadata

SEPTEMBER 1, 2022

Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. Rely on the types of content that let you display your thought leadership and make sure that content proves more valuable than your competitors’ offerings: blog content, webinars, long-form video, etc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Vidyard

OCTOBER 11, 2018

Fortunately, we’ve done the heavy lifting finding out how top sales teams are using video to crush their quotas—along with their top tips and best practices for you to emulate. Join this session to get inspired with specific video use-cases you can use throughout the sales cycle from prospecting and beyond.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Metadata

NOVEMBER 1, 2023

Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. It’s developed through both qualitative and quantitative analyses and may optionally be informed by predictive analytics software.” Which offer types (demos, webinars, events, etc.)

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Vidyard

NOVEMBER 13, 2019

Uberflip has redefined the explainer video category with their four-part explainer series “ Explain Uberflip Like I Am… ” It’ll leave you laughing, inspired, and genuinely interested in booking that demo. They use custom videos to recap sales calls, to summarize sales orders and to introduce their team to prospective clients.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

LeadSquared

NOVEMBER 4, 2020

The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. Marketers are focusing more on live streaming of expert sessions, interactive product demos, and virtual meet-ups. 1 Webinars. Content challenges. 2 Live streaming.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. At the consideration stage, video is used to nurture leads with educational content like on-demand webinars.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Vidyard

NOVEMBER 6, 2018

The Performer is a best-in-class example of how to use video content and video analytics in a strategic and integrated way to deliver real business results. But as they say, webinars are simply the gateway drug for a broader video strategy! They also use personalized videos to surprise and delight (and drive really high engagement!).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. “We’ve used personalized video to drive attendance to webinars, meetings, events, and more, in some case driving 4x the responses than ever before.”

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210