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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

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Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Using Analytics to Boost Email Signups.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Where Can You Track It? Don’t worry. Let’s roll!

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

At Marketing Insider Group, we believe in making every word count and every direction clear. Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?