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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Analyze and Adapt: Use analytics to track the performance of your videos.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. You’re aiming to engage, inform, and ultimately, convert. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Nativo?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. So, why should you listen to us?

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4.

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Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists. A high CTR indicates that your ads are relevant and engaging to your audience.