SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. Maybe a graduated scale that assigns more value to the touchpoints closer to the point of conversion? . You see that your overall conversion rate has gone up, which increased revenue, but which part of the campaign drove the best results? .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

OCTOBER 18, 2018

It seems like a no-brainer: More leads means more conversions. What should you show them first, second, and third to get them closer to the point of conversion? That means providing value-packed content and resources at every stage will likely lead to more conversions. What do you need to provide them to seal the deal?

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

FEBRUARY 5, 2019

By doing this, marketing and sales have content and processes that are better aligned, reducing the friction that prospects feel as they move from marketing assets to sales conversations.”. The result is more content that aligns with what our clients are trying to solve—and better conversations on the sales side.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Videos have a 45% conversion rate and an excellent tool for customer engagement. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

JUNE 27, 2016

As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you.

Resources 48

Resources Marketing Analytics Tools Peer-to-peer Case Studies 48

SnapApp

JANUARY 6, 2016

To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . Account for Boosts in Organic Traffic. Authentic, quality content is the easiest way to boost organic traffic from SEO impact. . Don’t Forget About Compounding Return. Conclusion .

Cost Per Click 48

Cost Per Click ROI Content Marketing Planning 48

SnapApp

APRIL 16, 2019

Creating impactful content requires analyzing the channels of distribution with meaningful analytics. We track behavior flows on webpages, engagement metrics on blogs, conversions through email—but what about the very channel that defines company revenue? I’m talking about sales. How is your marketing team enabling sales?

Stats 87

Stats Top of Funnel Webinar Metrics Marketing & Strategy 87

SnapApp

APRIL 5, 2016

Like in the example above, consider adding a creative CTA or submit button that gives a little more incentive to get to the next page. Also turn larger pillar assets like white papers and ebooks interactive to capture the nuances of your buyers while offering leads a two-way conversation with your content. . Interactive Content .

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

Like in the example above, consider adding a creative CTA or submit button that gives a little more incentive to get to the next page. Also turn larger pillar assets like white papers and ebooks interactive to capture the nuances of your buyers while offering leads a two-way conversation with your content. Interactive Content.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

MARCH 16, 2017

In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. And, how do I set it up?

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

JULY 3, 2018

” In fact, depending on how long you’ve been following the conversation, you’ve probably heard something like this: “Content marketing is dead.” Gartner levels up the conversation by explaining the importance of quality in all marketing content. The conversation around content is changing.

Top of Funnel 63

Top of Funnel Content Marketing Planning Buyer Personas 63

SnapApp

NOVEMBER 22, 2016

Include social share buttons on your emails so you readers can continue the conversation with their friends and colleagues. Measure Website traffic. Check your website analytics after each email goes out, and make a note of which emails cause traffic spikes. Include Share Buttons. Keep Emails Short. Leverage Dashboards.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

SnapApp

APRIL 30, 2019

When it comes to driving traffic and capturing leads, pillar pages and ebooks make a great one-two punch. Over the past year, we have seen a 2x increase in traffic to our pillar pages,” says John Holloway of NoExam. “We Holloway specifically mentions organic traffic as a reason that NoExam’s pillar pages have been so successful.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

SnapApp

DECEMBER 22, 2016

This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: 47 Headline Examples: Steal These Nifty Formulas From Popular Blogs. #9. Copywriting. Demand Gen / Lead Gen. Jeff Goins.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62