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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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How to Create an Effective Social Media Content Strategy

Valasys

An effective content strategy on social media holds the key to align your goals with the pain points of the customers to optimize your revenue goals. According to Smart Insights, 80% of the companies online perceive that they deliver exceptional social media content service while only 8% of the customers say they agree.

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6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. We love the simplicity of the factual posts- analytical in nature, and evidently well researched. All about Conversion Optimization with OptinMonster. Tame Mobile Marketing Wiki at LeanPlum.

Outgrow 45
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). Maybe a Wiki? Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history?

Outreach 121
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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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Top Conversational Intelligence Software for Coaching Sales Call Agents

SalesIntel

SaaS companies have had to drastically change the way they approach prospects. This is why a lot of companies have moved to product-led growth opportunities paired with the traditional outbound sales process. This is why talk tracks, wikis, and battlecards can make such a difference with your sales team.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.