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Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

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Marketing Mix Best Practices – Effective Examples of the Seven P’s

The Lead Agency

Some of the promotional activities used by marketers around the globe include: advertising, telemarketing, publicity, short-term sales offers, publicity or direct marketing. If you would like to discuss your business’ marketing goals with one of our trained marketing consultants, contact The Lead Agency today.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Krol writes, "The study found that a relationship between marketing and finance is often lacking. But I believe that most of our colleagues in finance don’t fully understand marketing.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com. Use tagged URLs.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?