Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. A social media manager is a person who is in charge of representing your brand across social media channels.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 24, 2010

link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. 6 things you need 2 incorporate into your social media plan.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. It will be a great year ahead to see how social media analytics can directly measure and drive sales.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Sprout Social

AUGUST 20, 2019

But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable. There are a few strategies that ensure you never run out of things to talk about on social media.

Social Media 107

Social Media Work Management Media Curation 107

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources. 5 stats for social media marketers in the software industry. How to find your own best times to post on social media.

Facebook 111

Facebook Best Practices A/B testing Social Media 111

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Sprout Social

APRIL 13, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care.

Best Practices 120

Best Practices A/B testing Work Management Social Media 120

Convince & Convert

APRIL 14, 2015

Community manager. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. By this, I mean how many times you’ll share your content with the specific social networks. Wrap Up Your Blog Planning Process 11. Notice something there? The result?

Efficiency 161

Efficiency Planning Process Work Management 161

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Either way, remember that social media planning is a marathon, not a sprint. Sample Social Media Goals for 2019. Take today’s social media demographics for example.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. That's all.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. In some areas, my results are similar to yours.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. How To Write Your Social Media Plan in 8 Steps by Social Media Today. 7 tips to take social to the next level by iMedia Connection. Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. You know all that stuff that we “like&# now?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Then, define a social and thought leadership strategy to get them there. And, it’s harder to get rid of you and that “media relations” retainer. Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Sprout Social

JULY 13, 2016

Start putting together a plan in writing that you and your team can refer to when you need it. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth. Join in on Communities.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

Webbiquity

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. 95% of online adults aged 18-34 follow at least one brand via social networking, as do 63% of Internet users overall. But no one joins a social network just to follow brands. Build a community.

Planning 240

Planning Social Media Marketing Plans Marketing Budget Creation 240

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Single Grain

MARCH 4, 2020

billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. Getting started with social media marketing is not that difficult. There are 3.5

Paid Content 66

Paid Content Social Media Social Marketing Media 66

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Use social media judiciously to increase name recognition, drive traffic and build a community. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152