ViewPoint

APRIL 12, 2013

CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. The chief marketing officer''s need for advanced marketing tools will require an unprecedented level of cooperation with IT in the future, Icreon CEO Himanshu Sareen writes.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MAY 23, 2013

Four Foundational Elements of Marketing Analytics Success. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information."

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

MARCH 6, 2012

In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015. ” With increased scrutiny of the value being delivered by marketing, CMOs need to dive into their data. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

MAY 5, 2015

For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Andy Zimmerman , CMO at Evergage , is a proponent of personalization: The most effective programs for nurturing employ two key tactics: 1. Send thank you notes.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MAY 7, 2015

Case in point: I keynoted at a conference last year where another presenter was the CMO of a very large systems integration company. By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120