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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Digital Marketing Analytics Companies: Three Qualities to Demand in a Partner

Digilant

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. 2: Marketing Qualified Leads (MQLs). .

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

To do this, dive into your website's analytics. This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. 4) Plan your outreach strategy. You can approach outreach in a couple of ways. to find the best recipients for your outreach efforts.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. We’ve already talked about Facebook a bit. Here are a few tips to keep in mind.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

On the eve of Facebook becoming a publicly traded stock , Larry Kim spotted an opportunity that no one else saw. Facebook's IPO was a global topic of discussion across technology and business media -- everyone wanted to buy these shares. About his instincts, Larry told me: "The Facebook IPO was the biggest story of the time.

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

The way people consume content has changed dramatically since Facebook first launched. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. Platforms like Facebook, Instagram, Twitter, Pinterest and even Snapchat offer some form of check-in or location tagging.