seo.co
JULY 26, 2023
Optimize your title tags Although title tags aren’t a powerful ranking factor anymore, they are absolutely important on the back end and for getting users to click. Your page might be exactly what they’re looking for, but if it seems outdated, they may not click. Showing up in searches is great, but make sure you’re getting clicks.
Hubspot
OCTOBER 28, 2020
Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.
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Valasys
AUGUST 14, 2020
The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. Monitor, Review and Optimize.
Moz
SEPTEMBER 7, 2020
On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. There is a corresponding uplift in impressions, yet the click-through-rate for this important keyword remained at a measly 0.2%.
Convert
MAY 26, 2022
Making sure it’s integrated with your analytics tool and you’re tracking data appropriately. As you pass 5-10 experiments a month, how well you learn from winners, losers, and inconclusive will affect the success rate of the next batch of experiments you run. Any self-serve analytics and dashboards can also be included here.
Webbiquity
FEBRUARY 21, 2011
For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today.
Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.
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