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Trending Sources

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Why It’s Good : The Oracle Business Analytics page   (ranked #9, yes there are 3 B2B pages in the top 10!) Its  Business Intelligence page   has 1,600 likes, focusing on big data analytics for companies. Gartner. Think we missed one? Enjoy! 1. Honeywell.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Do White Papers Still Engage?

Data Mining for B2B Marketers

B2B Marketing Confidential

tend to try to bucket things in terms of actual business value delivered, not in the Forrester or Gartner terms of the day. Predictive Modeling is related to data mining, and the buzz factor on this is at an all-time high. Im also going to write another post on the Analytics IT Landscape Normative View and put out a straw man model for how marketing orgs should think about technology.