What is SaaS marketing? 12 proven tactics to create and execute your own strategy
accelerate agency
APRIL 12, 2023
You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. That’s because free trials are hugely effective in selling SaaS products.
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