Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
Gartner reports that B2B prospects’ behavior is changing. Testimonials are the equivalent of online word-of-mouth recommendations. Variety and Personalization Bombarding users with the exact offers repeatedly feels like an annoying buzzing fly. For those in the early stages, offer educational resources.
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