Remove Analytics Remove Buzz Remove Gartner Remove Sales Qualified Opportunity
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2