Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Reps can gauge purchase intent and build rapport very quickly. But today’s outbound lead generation tactics are more than just dialing for dollars.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Read more… B2B Sales.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 12, 2024

Zoho CRM : Known for its robust analytics and wide variety of integrations. Sales Intelligence: Turning Data Into Decisions To apply data to sales strategy at scale, sales intelligence tools don’t just gather data — they analyze and present it in a way that informs strategic decision-making. The results?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Buyers buy, not companies. Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. We call that niche information “small data.”

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

Buyer Intent 350

Buyer Intent Top of Funnel Intent Marketing AI 350

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Preferred Channels : Where they gather information and engage online.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Madison Logic

JUNE 15, 2023

The new report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

The new report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. Implementing AI into our analytics, including natural language processing, has changed everything for me as a VP,” says Jeff.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Contently

DECEMBER 26, 2022

Measure Engagement to Assess Thought Leadership & Buyer Intent. You can track Unique Page Views via Google Analytics. Once you have data to make educated assumptions, you can use this information to power your content strategy. Contacting you to request more information. We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Oktopost

MAY 23, 2022

Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period. Active Intent. Passive Intent. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Internal Data.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Madison Logic

APRIL 4, 2023

The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights , a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase. .”

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. What is sometimes overlooked, however, is just how impactful intent data is to salespeople.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

6sense

DECEMBER 15, 2021

In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense , is named a High Performer based on its high customer satisfaction scores. Account-Based Analytics Software.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

SalesIntel

APRIL 15, 2024

Understanding the B2B Buyer’s Journey: A Crucial Roadmap for Sales and Marketing Teams Phase 1: Awareness At the beginning of the buying process, potential consumers are aware of the problem but unsure of possible remedies. At a high level, they are likely to gather information to better understand their problems and learn how to solve them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Understanding the B2B Buyer’s Journey: A Crucial Roadmap for Sales and Marketing Teams Phase 1: Awareness At the beginning of the buying process, potential consumers are aware of the problem but unsure of possible remedies. At a high level, they are likely to gather information to better understand their problems and learn how to solve them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Madison Logic

DECEMBER 19, 2023

For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. You can when you use buyer intent data. . Intent Data Explained . Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Heinz Marketing

OCTOBER 13, 2021

This includes data collected about visitors on your website using web analytics software like Google Analytics. First-party intent data also includes data collected by your CRM, your marketing automation platform, and any other technology you use on the website and marketing efforts.

Intent Data 126

Intent Data Intent Top of Funnel Marketing Automation Services 126

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Intent data is the key to successful ABM. Intent-based content marketing is possible only with verified and accurate intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

PureB2B

JUNE 9, 2022

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” Buyer Analytics. This data should also be regularly QA’d through AI or even manual efforts. Audience Engagement.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62