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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does AI fit into your mosaic? At this moment in time, AI lacks emotional intelligence. Where does our imagination come from?

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Artificial intelligence (AI), despite its potential for objectivity, can inadvertently contribute to the echo chamber. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. For example, adding AI to healthcare processes may unintentionally have undesired effects.

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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. It helps in identifying trends, understanding patterns, and finding potential prospects for a business.

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Artificial Intelligence: A beginner’s guide

Martech

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. The AI revolution starts…now? Generative AI.