Remove Analytics Remove Business Remove Consulting Remove CTR
article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Analyze and Adapt: Use analytics to track the performance of your videos.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Image Source: Agency Analytics Your goal is to be in that top spot. Because good enough doesn’t make the cut. That’s almost one-third of all clicks going to the top spot. Reviewing the top SERPs gives you a blueprint of what works.

SERP 246
article thumbnail

20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

article thumbnail

Why Your Website’s Organic Traffic Is Suffering and What You Can Do About It

Scoop.it

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 91
article thumbnail

5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. This feature proves invaluable for businesses frequently running sales or promotions, as it guarantees that your ads reflect the most up-to-date pricing information.

article thumbnail

Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance

Launch Marketing

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? If you are familiar with Google Analytics , you also know that you can see what sources your traffic is coming from. Get tips that drive B2B tech ads to the final destination.”.