DiscoverOrg

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The Evolving Risks and Roles of CISOs in 2016

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“While some CISOs operate world-class security programs, many are still struggling with achieving and maintaining regulatory compliance and aligning their program to business goals,” says Terrence Weekes, CISO at DJO Global. ” Trends suggest that data and analytics will be a top focus in 2016. .” The Roles of CISOs.

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Fast Track Your Sales with New Tools

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The CXO Dataset provides the business intelligence sales and marketing pros need to break into and become part of the trusted inner circle. The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. In HR and Recruiting, there is an increasing number of middle management generalists with… Click To Tweet.

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Putting the Human Back in Sales Conversations

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Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Moreover, how can sales departments leverage data without turning business development reps into robots? You Say “Tomatoes”. Sean Kester VP Product Strategy, SalesLoft.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. As I wrote earlier this week, in the first few weeks on the job, first-time CMOs should plan a few quick wins and set a strong foundation.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

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TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Courtesy of CB Insights. That is a significant increase from the $122B that was spent in 2015.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

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Traditional solutions have been centered around the CRM, as the core, then supplement this core with various tools like sales dialers, call management, analytics and marketing automation. It’s important to have people who understand technology in the context of sales strategy, and how to implement it as a custom fit for the organization.

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Always Be Connecting: 5 Personalities to Prospect

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Steer them away from price shopping by demonstrating in no uncertain terms how and why your offer is better than the competition, and the best fit for their business. (As Pay Special Attention To: The communication method these analytical minds prefer, whether it’s email, phone conversations, or face-to-face. The Logician.