Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! But today’s listening and analytical technology for social conversations are still in their infancy. Let me explain …. Tweet This! Share this on Facebook.

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

JULY 28, 2010

From there, as Strategy Director GSD&M IdeaCity, he developed integrated communications programs for clients like Microsoft, Hewlett Packard, Southwest Airlines, AARP, the PGA Tour, Chili’s and other big brands. Post on Google Buzz. Later, he founded his own marketing technology consultancy. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. Our goal "To optimize your digital online brand". b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Top 10 Free Tools for Monitoring Your Brand’s Reputation by Mashable. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Post on Google Buzz. I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 21, 2011

7 brands with bad-ass email programs by iMedia Connection. It takes constant trying, tweaking, analyzing, and risk-taking,&# Dylan Boyd highlights seven brands that he thinks do email right, such as National Geographic, Banana Republic and The Wall Street Journal. Post on Google Buzz. 10 E-Mail Commandments by iMedia Connection.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 5, 2011

10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Therefore, you’ll want to build links to the business/brand name so that the brand becomes more authoritative in search.&#. Post on Google Buzz. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Share this on Bebo.

Link Building 100

Link Building Linkbait SEO Ad Building 100

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities). Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. What did I learn? arikhanson Tim L. (1

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 10, 2011

3 reasons your brand doesn’t have more Facebook fans by iMedia Connection. Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. As more brands jump on the Facebook bandwagon, it’s getting more challenging to stand out from the pack. Branding & Engagement, pt. Highly creative AND useful!

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 31, 2011

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. 20 Top Twitter Monitoring and Analytics Tools by Pamorama.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Post on Google Buzz. Polaris. ** 5 Stars.

Social Media 100

Social Media Budget Programs Tools Media 100

Webbiquity

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Post on Google Buzz. Writing a book in tweets is like writing a very long #Haiku series. Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2010

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? 237 posts from The Drama 2.0 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” ” 30 Terrific Twitter Facts And Figures by Geeky Stuffs.

Paid Content 100

Paid Content Social Media Statistics Research 100

seo.co

DECEMBER 8, 2020

There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Inbound Links and Brand Mentions. Here’s a quick look at the main factors of off-site SEO. Social Signals.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JANUARY 26, 2011

Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Which segments generate the most social media buzz? Of those who follow a brand on Twitter, 44% said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have “friended&# a brand.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

FEBRUARY 14, 2011

For example: “unless you already have a well-known brand, it can take many months to build up a loyal following (in social media)…blending targeted outbound marketing into social media marketing campaigns can accelerate awareness and growth.&#. Post on Google Buzz. Are B2B Marketers Missing the Point? Share this on Bebo.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 26, 2010

Matt Silverman shares five examples of brands stretching the boundaries of Facebook to provide a unique experience including Baby Gap and Adidas. 10 Secrets To Creating Your Brand’s Facebook Presence by All Facebook. 10 Secrets To Creating Your Brand’s Facebook Presence by All Facebook.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100