Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

MARCH 23, 2011

Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.

Media 100

Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

JULY 27, 2011

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100