Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. Google Analytics.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Keep reading! Determine your top traffic sources.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Company goals are the anchoring points of your marketing budget. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Read more: GA4 vs Universal Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Launch Marketing

MAY 25, 2022

It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. To help optimize your social media posts to improve search engine performance, check out these three strategies. Optimize Your Profile Page. Download it now! Generate Website Traffic from Social Referrals.

Social Media 125

Social Media Optimization Media Keywords 125

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! Many sales professionals are technically proficient or excellent relationship builders, but not all have the analytical skills to effectively apply SWOT analysis to real-world situations. xiQ has solved this problem too.

SWOT 133

SWOT Analysis Optimization Ad Building 133

KoMarketing Associates

NOVEMBER 28, 2017

There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year.

Adwords 208

Adwords Optimization Google Landing Pages 208

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Meerkat Marketing

JANUARY 28, 2022

LinkedIn is the most-used social media platform amongst Fortune 500 companies (FoundationInc, 2021). How-To” and list style headlines will perform best for blogs on LinkedIn. Here are some tips to help understand your company analytics. Next take a stroll through your “Followers” analytics.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Full Circle Insights

OCTOBER 31, 2023

Marketers, and really everyone involved in the go-to-market process at a company, are superheroes. Our October webinar ( the latest installment of our monthly webinar series ), covered how to optimize the go-to-market funnel based on your Salesforce customer journey analytics. I’ve seen it first hand throughout my career.

Top of Funnel 52

Top of Funnel Marketing Funnels Full Circle Insights Optimization 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Put together a plan to optimize the content for search engines.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. Guest post by Eduard Klein. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Take, for instance, a manufacturing company implementing chatbots in its customer service channels.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. It will be hard to optimize your site and marketing for conversion without the right information. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Excelsior Research

AUGUST 25, 2022

Top 5 Ways To Optimize Content Marketing. Following blog will help you to optimize content with Top 5 ways to content marketing content. Top 5 Ways To Optimize Content Marketing. Similarly, optimizing content on your website which provides better marketing content is necessary in digital marketing. August 25, 2022.

Optimization 52

Optimization Content Marketing Planning Customer Satisfaction 52

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. One key consideration is the company’s continuous efforts to streamline their product offerings and consolidate resources.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. As we harness machine thinking power, our teams will evolve and restructure around AI to optimize our businesses. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

LeadsRX

SEPTEMBER 8, 2021

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. We break them down into multiple criteria so you can make the best decision for your company. E.g. just getting started or low velocity? All of the above.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

seo.co

FEBRUARY 8, 2023

If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). With hundreds of SEO companies on the market, how do you choose the right one? Can companies simply ignore SEO? That’s why you need to hire the right SEO company. Certainly not!

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Sage Marketing

JULY 23, 2023

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

nDash

JANUARY 17, 2023

Financial services companies can increase their value proposition while drawing in new leads when optimizing an educational, financial content blog. Why Create an Educational Financial Blog? Creating a financial education blog is often a solid choice for marketing a financial services company.

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52