NuSpark Consulting

DECEMBER 9, 2012

Social sharing buttons and badges need to be included in the header of your content landing pages or even within the white paper itself (which takes some extra programming). Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

SEPTEMBER 9, 2012

When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Sharpspring

FEBRUARY 13, 2020

Retargeting works by serving off-site ads to previous website visitors. The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. To ensure optimal conversions for any mobile advertisement, create a dedicated landing page for each. How are your paid ads performing?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Albacross

MARCH 19, 2018

Clicks are a measure of your target accounts’ engagement and of the relevancy of your ads. The average click-through-rate for banner ads in Sweden is 0.02%. A large number of views but a low click-through-rate might suggest an ad with low relevance (and vice versa) or one that doesn’t create sufficient engagement.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Vidyard

MAY 18, 2017

Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Sharpspring

FEBRUARY 13, 2020

Retargeting works by serving off-site ads to previous website visitors. The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. To ensure optimal conversions for any mobile advertisement, create a dedicated landing page for each. How are your paid ads performing?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Convince & Convert

JULY 29, 2012

If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Responsible party for setting it up right? Here’s the deal.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

DECEMBER 2, 2014

A landing page with content on it is not content marketing. The answer to the question needs to be driven through lots of analytical research. Look at your own web analytics and check and see how you rank for the key terms. Your buyers are probably not going to go from early stage content to a product demo.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Hubspot

MAY 6, 2021

Share your offerings in an eye-catching paid or organic social ad. Put up a billboard or banner ad in the places your audience visits. Create a catchy ad on the podcasts you know potential buyers listen to. Some engagement strategies include: Design engaging landing pages that are simple to navigate.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Single Grain

APRIL 24, 2023

04% CTR with traditional media) A 700% higher CTR than banner ads for mobile devices No accidental clicks With its unique lock-screen advertising approach and expertise in mobile marketing, Buzzvil is poised for continued success in the years to come. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

ConvertKit

SEPTEMBER 8, 2021

Interact provides you with amazing analytics where you can see the breakdown of results for every question you ask. Use Elizabeth’s tip and “redirect people to another landing page where you tell them what to expect.”. Tell users why your quiz is awesome with a simple landing page. The first is with an ad banner.

Top of Funnel 93

Top of Funnel Personalization Advertising Funnels Template 93

Kapost

APRIL 15, 2016

Without access to internal analytics or backend systems, all my “research” was done from public grazing of sites, and classification of efforts I could plainly see. Watching a product demo — 75 points. I used key parameters to narrow my curiosity: Does the company use a blog? To what extent are they publishing gated assets?

Paid Content 48

Paid Content Lead Ranking Top of Funnel Lead Scoring 48

Convince & Convert

APRIL 22, 2016

Each and every episode of Marketing Marvels includes and overview and a quick demo of cutting-edge marketing technology that I personally endorse and recommend, plus Q&A, to help you decide whether this technology is right for you and your business. Just show them the demo and then I’ll tell you. Jay: It is my pleasure.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98