Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace.

Marketing AI 107

Marketing AI B2B B2B Thought Leadership Digital Transformation 107

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

MARCH 16, 2023

TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider. This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data.

Marketing Management 84

Marketing Management Advertising Agencies Psychographics Paid Search Agency 84

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Contently

APRIL 6, 2023

You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on. Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. One is predictive analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Rev

JUNE 14, 2023

The Clari RevOps framework also includes a set of best practices, tools and technologies to help organizations implement their strategy, including data management and analytics tools, AI-powered forecasting and pipeline management, and integrations with other sales and marketing tools.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Integrated B2B

AUGUST 14, 2017

They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. But, that is not the case for B2B. B2B buyer personas are a tad more difficult. Analytics Data. You can come close, however, by averaging your analytics data.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. But, that is not the case for B2B. B2B buyer personas are a tad more difficult. Analytics Data. You can come close, however, by averaging your analytics data.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Strategic-IC

MARCH 12, 2018

Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics. Related: Use the following questions as a guide to create your own B2B buyer persona profiles: 8 Cheat Sheet Tips For Buyer Persona Development.

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. We’re all familiar with demographics (people). Psychographic data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. We’re all familiar with demographics (people). Psychographic data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Steps to Building B2B Marketing Campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Heinz Marketing

OCTOBER 15, 2021

Kudos to those community managers who can build that, but for many B2B companies, and for many surveys, this just isn’t a great option. Third party firms maintain a healthy database of qualified people defined by demographic, psychographic, professional, and many other attributes. So, how do you get useful survey responses?

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Valasys

OCTOBER 22, 2019

A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences. The following technics can be used by B2B marketers to optimize sales conversions: 1. Learn more on: How to Incorporate Geofencing in B2B Content Strategy.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

NOVEMBER 15, 2019

The B2B buyers often are bump into the question How to find the target audience? When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. Learn more : How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020. Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Firmographic Segmentation for B2B Businesses B2B marketers leverage firmographics like B2C marketers use demographic data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Biznology

AUGUST 25, 2016

Market segments, especially in B2B, can be based merely on the firmographics of the prospect company (company size, industry, geography, etc.) Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. How would that work?

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Seismic

SEPTEMBER 8, 2019

Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. The Focus on B2B Customer Experience. The prioritization of customer retention.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Martech Advisor

JANUARY 21, 2020

With this in mind, I predict that AI-driven experiments will increase in 2020 as more companies simplify their MarTech stack and use predictive analytics to provide sales and marketing with better signals around which customers and prospects to prioritize. What works in Business to Consumer (B2C) now works in Business to Business (B2B).

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

PureB2B

FEBRUARY 9, 2022

We'll also learn how you develop a demand generation strategy using predictive analytics , which gives you insights on how you can increase your conversion rates with data from real-time buyers and multi-channel intent. Building a Demand Generation Strategy How Predictive Analytics in Demand Generation Works.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48