Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The General Data Protection Regulation (GDPR).

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. . Write articles, share knowledge and make connections. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Litmus

JUNE 4, 2021

The Litmus Tracking option opens a pop-up that helps you insert your Litmus Email Analytics tracking code—which gives you insights into which email clients and devices your subscribers are using, where in the world your emails are being read, email read time, and other engagement metrics. Partials are unavailable in Visual Editor.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. Some of the articles I don’t finish. First, what is intent data? Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JANUARY 17, 2017

For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. – Find out how predictive analytics can turbo-charge your lead generation.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Optinmonster

JUNE 21, 2021

Analytics reports. And many more… You’ll have full access to the analytics reports so you can see what’s working and, more importantly, what’s not. And since you’ll have the analytical data to fall back on, you’ll never leave these questions up to guesswork. Pro: $29/month. Growth: $49/month.

Cost 64

Cost Lock-In Pricing Price 64

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. You have to use data and analytics to measure performance and ensure you’re putting dollars where they will have the most significant impact. Sales Enablement.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

ClearVoice

MARCH 11, 2019

Does this focus on analyzing the sophistication of your buyer’s martech stack mean this article is only intended for B2B sellers who target marketing departments? In other ClearVoice articles, we’ve taken a look at selling into marketing departments and businesses in general. .” Google Analytics).

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. This is just the most recent articles.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Big data analytics company. Reachforce. 117 favorites per day. 139 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Social Listening/Analytics Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

ClearVoice

OCTOBER 7, 2019

In our marketing department, we had a TV screen up displaying a custom-built Google Analytics live view of our website traffic. We went over to the screen to look at the traffic source module of the Analytics dashboard. For example, this article about email optimization boasts over 30 best practices.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58