Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2013

The foundation of InterestBase is a central repository of 30 million names and 3 million companies (and growing), built by scanning Web sites and social media for job postings, product and technology names, group memberships, accounts followed, hashtags, Javascript calls, and other information.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 2, 2010

You have to admire a company that defines a clear strategy and methodically executes it. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JULY 22, 2011

The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. External systems can also add names through the Marketing Studio API. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

Before building its system, the company spent six months talking to current marketing automation users. Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. Naturally, NurtureHQ disagrees. This isn’t a new insight.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Orb Intelligence

DECEMBER 19, 2014

Customer success tools such as Gainsight , Preact , and Bluenose Analytics even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. What kind of data do you need?

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. That is a large amount of capital, and you can easily build a sustainable company with it. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

JULY 1, 2016

This in turn makes possible account-level analytics and orchestration. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. It’s important to recognize that both those systems also build an account-oriented database and provide ABM analytics. persona-based programs.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Kapost

JANUARY 6, 2017

That’s how many companies feel about their customer data. Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Use email address and website to records via a partner API. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.”

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. If and when that does happen, only the most demanding companies will purchase a separate B2B marketing automation product. As near as I can tell, this is the same type of API-level integration available with any third-party system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

AUGUST 8, 2012

1) Be Relevant: Creating relevant marketing requires an understanding of your customers so that you can present them with the right content, at the right time, so they convert and take the next step with your company. Relevancy is the backbone of any successful company. Relevancy is the backbone of any successful company.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Hive9 modules are priced separately.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClickZ

JUNE 20, 2019

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. But here, we’ve researched a list to get you started. Source: Hubspot.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information. Secondly, we have a fantastic API.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Allocadia

APRIL 3, 2019

Establishing a Baseline for Operational Excellence Pitney Bowes (NYSE:PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. The company is in the midst of a digital transformation and is basically a a 97-year-old startup.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Hubspot

JUNE 19, 2014

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Following the idea of clarity when promoting your product, the use of visuals also helps describe your company and product.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40