Kaon

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Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

Analytics 100
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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100
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What customers want from their mobile marketing experience

Kaon

Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016. Sales and marketing teams want to make sure all mobile experiences include powerful analytics for tracking and measuring all aspects of user engagement to deliver real insights into the effectiveness of B2B mobile applications.

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

And we provide the tools global companies need for translation, analytics , and constant content updates to keep the tools relevant. That might mean smarter ad targeting, or better understanding of analytics, or even smarter bidding on ad campaigns. How can marketers move towards becoming mobile-first in 2019?

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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

While data science and analytics has become an essential element of every modern marketing arsenal, it is wise to remember that all purchase decisions are made by people. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.

Planning 154
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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted. Betsy Hansen, Ciena Director of Global Partner Communications, put it best: “The SPEAR App is a new way to do business.”.

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All Purchase Decisions Are Made By People

Kaon

While data science and analytics has become an essential element of every modern marketing arsenal, all purchase decisions are made by people, says the report. Neuroscientists have proven that every decision has an element of emotion to it, even when business decision-makers believe that they are being entirely analytical.

Purchase 100