Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. After he has counted the number of hours he spent on native ad campaign reporting and analysis daily, weekly, and monthly, Jonas came up with the idea of Native Pro – the reporting and optimization tool for Taboola and Outbrain.

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

Directive Agency

MAY 20, 2020

For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. For example, if you are a log management software company, your TAM is any business that digests data. Converters are your users who have previously submitted information to you but were not ready to seal the deal.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to. They look like this.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Where do they typically look for information? Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Where do they typically look for information? Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Where do they typically look for information? Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

KoMarketing Associates

DECEMBER 21, 2017

BuzzSumo’s Analysis of 100 Million Headlines. The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SmartBug Media

OCTOBER 31, 2022

Conversion event: Where you discovered who that lead was—or, more specifically, how you gained information on that lead record. In summary, your lead source is “paid media,” and your conversion event is “content download.”. Pro tip: Bring your lead source information over to a deal record. Marketing Attribution: Next Steps.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Inbox Insight

OCTOBER 19, 2023

Here are five essential elements your marketing team needs to consider: Utilize amplification and analysis tools : A robust technology stack can exponentially enhance your demand generation efforts, broadening your reach and improving campaign performance. Unlike demand gen, lead gen is more transactional.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. — Brooke V.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. In order to get accurate, actionable data, there needs to be regular analysis and reporting. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Biznology

FEBRUARY 15, 2019

It should inform you what is out there, what is working, and what needs to be retired and taken down. To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. A digital audit provides a snapshot of your brand properties online.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

ClickZ

FEBRUARY 24, 2023

Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending. By using these insights to inform their strategy, brands can continuously improve their Meta campaigns and drive even better results over time. Despite this massive investment, Meta continues to provide a remarkable ROI.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Sprout Social

FEBRUARY 8, 2021

Paid metrics are key to understanding which network returns the most value, which in turn can inform your next ad placement and allow you to defend that investment when requesting budget allocation. In addition to tracking your outbound messages, you also need to track your incoming social messages. Organic vs. Paid).

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Sprout’s tagging feature makes this type of analysis easy.

Advertising Agencies 120

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 120

Outbrain

NOVEMBER 21, 2018

And that ‘someone’ is agencies. When it comes to marketing, advertising, ad tech, and more, you may be relying on the expertise of an agency every day. So, choosing the best agency to help you reach your goals is absolutely critical. But let’s not forget – agencies are also businesses, facing their own challenges.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.

Paid Social Agency 95

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 95

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Sprout Social

MAY 7, 2020

Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index ™. Start Your Free Trial. With almost 2.5

Ideal Customer Profiles 85

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 85

The ABM Agency

SEPTEMBER 27, 2020

Among the top five ABM channels used today are content marketing , paid social , and marketing automation , or email. With over 250 grammar rules, this helpful tool provides a thorough analysis of your documents, assisting you in reaching your fullest potential as a B2B copywriter.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Excelsior Research

APRIL 22, 2022

In regard to informative content, digital marketing is very efficient and it provides maximum information about any scheme or product. Web marketing offers information focused solely on the product with timely updates on the website. Paid social advertising : . Focus on video based information : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Sprout Social

MARCH 25, 2021

One of the reasons why executives brush off social data is because it’s not always clear how it impacts their respective disciplines. And when leadership can’t immediately connect how social influences different parts of the business, they’re less likely to throw their support behind the social team’s efforts.

Social Media 108

Social Media Media Paid Social Agency Budget Programs 108

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to One of the most practical and?universally

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to One of the most practical and?universally

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Our analysis of total shareholder returns (TSR) for 100 large retailers found digital growth alone does not necessarily lead to positive outcomes. McKinsey & Company.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

PureB2B

APRIL 29, 2022

It’s all well and good to recommend you apply predictive analytics to your social media strategy, but what exactly is it? Predictive analytics is a form of data analysis that uses machine learning and statistical modeling to predict future outcomes by identifying patterns within sets of data. Conducting Social Sentiment Analysis.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 272

Enterprise Management Digital Asset Management Work Management Marketing Management 272

Digilant

FEBRUARY 18, 2021

But, of this same group, “marketing analytics and competitive insights” was voted the most critical factor in supporting their marketing strategies over the last 18 months. . Which tactics are lending themselves toward more successful results and supporting your KPIs ? Step Three: Follow the Data.

Analytics 52

Analytics Service Campaigns Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 5, 2016

At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If If you read our Definitive Guide to Social Media Marketing , you’ll learn why this is simply not true.). Inaccurate or No Attribution Analysis.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Hubspot

MAY 11, 2020

Consumers are increasing searches for valuable information and engaging with businesses at record rates. Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful. No one team can manage a company-wide content audit alone.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Accuracy in both big-picture and fine-grained analysis.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Sprout Social

OCTOBER 4, 2016

In addition to seeing how your various social communities are growing relative to each other, the new Group Report breaks down your engagements, impressions and message volumes across networks and calculates how these metrics are trending over time. Pair With Network Reports for Deeper Analysis.

Aggregators 83

Aggregators Social Networks Allocation Paid Social Agency 83