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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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Fundamentals of Product Experimentation for Beginners

Convert

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? When organizations invest in marketing technology (martech) stacks, the content needed to fuel the system can sometimes be an afterthought.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These strategies will help you target your niche market more effectively. Market Understanding Through Competitor Analysis. Marketing Intelligence in Practice.

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Stop making content distribution an afterthought

MKT1

This course is specifically designed for early marketing leaders to learn how to build a high-impact marketing function and become a more well-rounded marketing leader. Use the audience analysis template - available for paid subscribers at the bottom of the newsletter ). Sounds obvious, but I often see this mistake. (

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

Plus, being a part of Conversion Advocates, he is privy to some of the most robust optimization frameworks and training processes in the industry. In the end, you understand experimentation better, from sample size and test results down to statistical significance. Your analysis is always only as good as the data.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. You’re not slowing them down in the signup process. About our host: .