Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. A small business owner doesn’t have to run dozens of calculations to know when to order something.

Budget Programs 235

Budget Programs Marketing Automation Services CMS Development Marketing Budget 235

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 108

Marketing Analytics Tools Analytics Google Conversion 108

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. I have people to do that and we get website stats.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). For more information or to order, click here.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Vision Edge Marketing

MARCH 14, 2023

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

Contingency Planning 195

Contingency Planning Business Work Management Planning 195

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Diagnostic Analytics: This focuses more on why something happened.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Marketing Insider Group

APRIL 10, 2024

How to Ensure Success In order for a dynamic marketing strategy to be successful, there are certain components or tactics that you’ll want to ensure are in place. Again, lean into tracking tools and platforms to take the manual work of analysis out of it. In order to maximize their efficiency, keep your audience persona in mind.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

MARCH 31, 2022

Predictive analysis is changing the B2B marketing landscape. Predictive analytics are changing the B2B marketing landscape and for good reasons. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

GreenRope

DECEMBER 3, 2021

The Small Business Owner's Guide to Data Analytics. Along with the statistics and reports, Big Data analysis can also help any business to adapt its current model to the ever-changing market needs. Such data is usually too large or complex for the traditional methods of analysis to process. Enhance the pricing strategies.

Small Business Marketing 52

Small Business Marketing Analytics Business Analysis 52

Aberdeen

APRIL 28, 2021

Today’s business leaders rely on a number of business analytics tools to efficiently uncover insights that are living in their data. In order to streamline business reporting and maintain an edge on competition, IT and business leaders are transitioning away from legacy IT-centric methods. What is Augmented Analytics?

Analytics 52

Analytics Distribution Order Automation 52

Vision Edge Marketing

OCTOBER 3, 2023

And while 74% of firms say they want to be “data-driven,” only 29% say they are good at connecting analytics to action. In the data-driven world, investing in cutting-edge data infrastructure and analytical tools provides the essential equipment for the team to acquire data and process and analyze it effectively.

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Digilant

MARCH 11, 2021

You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand. The process of analyzing digital data results is an important factor in today’s marketing arena.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

Webbiquity

MARCH 5, 2020

And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. Automated Google Analytics data, including: Page load times. The Google Analytics connector.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. The idea behind this is to make the ordering process faster with little human intervention. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Vision Edge Marketing

MARCH 14, 2023

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Convince & Convert

MAY 16, 2024

Small businesses can save valuable time and resources by automating repetitive tasks such as email campaigns, social media scheduling, and data analysis while ensuring consistent and effective marketing efforts across multiple channels. One tip for aiding small businesses in this endeavor is to leverage marketing automation tools.

Small Business Marketing 122

Small Business Marketing Allocation Research Planning 122

Vision Edge Marketing

SEPTEMBER 21, 2021

More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. Plan Long Ahead.

Contingency Planning 160

Contingency Planning Planning Marketing Management Eye-Tracking 160

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 202

Thought Leadership Trends SME Paid Search Agency 202

Crimson Marketing

APRIL 21, 2015

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). Sales and marketing teams must collaborate in order to calculate CLV and implement retention strategies. So let’s say all of your customers (150) placed 500 orders. Divide 500 orders by 150 customers.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. . Not Reviewing Google Analytics .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Crimson Marketing

FEBRUARY 19, 2015

Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Below we’ll explore what areas contain restrictions for customer data and how that is significant for marketing analytics. Click To Tweet.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Digilant

APRIL 8, 2021

Mobile marketing analytics is never an easy task, especially when digital trends change constantly. We’re in luck, as some mobile data analysis approaches prove to have long-lasting potential. Even so, the process does require constant analysis and fine-tuning. So, how can we set proper goals? Metric Two: Mobile-Based AOV.

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

Mereo

APRIL 25, 2024

Most organizations’ data analytics remain in the early phases, at the descriptive and diagnostic levels that tell a “what” and “why” story. SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?” Yet in a 2023 Tamr, Inc.,

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Top Rank Marketing

OCTOBER 25, 2023

There are many different factors that can affect your website’s search performance, so in order to be effective, SEO audits need to be thorough and wide-reaching. Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for?

SEO 137

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 137

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Vision Edge Marketing

APRIL 1, 2014

After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” ” Analytics Marketing Data Marketing Strategy' 43% year over year increase in annual revenue.

Analytics 100

Analytics Ideal Customer Profiles Lead Ranking Conversion 100

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

FunnelEnvy

MAY 13, 2024

Data-Driven Decision-Making: CRO relies on data analytics and testing to identify optimization opportunities, allowing for informed decision-making based on empirical evidence rather than assumptions. This includes data integration across platforms, rigorous data cleaning processes, and advanced analytics capabilities.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101